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Dr. Marko Grünhagen received his Ph.D. from the University of Nebraska-Lincoln. He serves as Professor of Marketing and the Lumpkin Distinguished Professor of Entrepreneurship. His research interest lies in the broader area of small business marketing and retailing in an international context. Specifically, much of his research has focused on the franchise business model for the past 25+ years of his career. During this period, he served as Associate Editor of the Journal of Small Business Management, the oldest journal in the entrepreneurship and small business discipline, for almost 22 years.

Dr. Grünhagen is a globally recognized leader on franchising research with a long history of academic publications in premier marketing and business journals. He has been ranked among the Top-10 researchers globally on franchising in emerging markets.